Yamama Group activity is not only industrial but also commercial. In fact, EL KENZ is the trading company of the group and it has at present three stationer's shops and libraries. Moreover, EL KENZ plans to extend its shops' chain in order to be closer to its customers.
In the new globalization context, Yamama Group is heading towards the international market. Thus, some first export experiences were carried out with Algeria, Morocco and Spain for school supplies, children's books and printing. |